With a new series of Bake Off kicking off last night, it feels like an appropriate time to share this great infographic which I came across recently.
I see so many people getting confused between outcomes and outputs, and I have seen funding bids fail as a result of this. Outcomes are the difference you make, not the activities you provide. Getting this right this is key to planning good projects and understanding their impact. It will also help you to ‘cook up’ a great funding application.